What you'll learn, phase by phase

Each phase has a defined number of hours and clearly stated learning outcomes you'll demonstrate before moving on.

01

Foundations

Why copy works (and when it doesn't).

3 hrs
02

Headlines & Hooks

The single most important sentence.

4 hrs
03

Long-Form Sales Copy

Landing pages and product pages.

5 hrs
04

Ad Copy

Short, punchy, conversion-focused writing.

4 hrs
05

Email Copy

Sequences that actually get opened.

4 hrs
06

Editing & Voice

Polish and consistency across writing.

4 hrs

What you'll be able to do

Concrete, demonstrable skills — not just topics covered.

Apply learned skills

Put concepts into practice on real briefs and exercises.

Build a portfolio piece

Walk away with at least one polished project to show.

Earn a certificate

Verified credential to share on LinkedIn and your CV.

Join the alumni community

Stay connected for ongoing peer support and opportunities.

Is this course right for you?

Beginners ready to commit and practice consistently.
Working professionals upskilling for new roles.
Freelancers and entrepreneurs growing their offering.

Ready to start your journey?

Talk to us via WhatsApp, email, or social media — registration takes less than a minute.